A+ Content on Amazon
What is Amazon A+
In order to offer merchants the possibility to present their brand and products even better and to convey content visually, Amazon has developed the A+ Content. This allows additional images and text to be added to the product description. This allows products to be described in even more detail and certain functions to be explained in more detail. The focus here is on visual content. In order to use this feature, sellers must have registered their brand with Amazon; vendors receive this option automatically.
What are the benefits of having A+ content?
- Higher conversion rate: A+ content is a good way to convince your customers even better of your products. This increases your conversion rate.
- Lower rate of returns: Additional information and images help customers better understand the product, making returns less likely.
- Better reviews: More information and better buying decisions lead to happier customers, which will also affect reviews.
- Strong customer loyalty: With another visual touchpoint, you can make your brand stand out more. Expressive images can create a bond between brand and customer. This emotionalization is especially important when the product is comparatively expensive.