Content marketing is about putting the advantages of the product in the foreground. With the help of additional images, the USPs can be highlighted and presented in a way that is directly recognizable and appealing to the customer. 

Particularly in the case of expensive purchases, potential customers want to make their purchase decision on the basis of the most comprehensive information possible. To make this decision easier for them, you can highlight the decisive details in the A+ content.

A+ content is the perfect place to answer common questions in a visual and engaging way.

This is particularly relevant for products that perform multiple complex functions or are not products that are used frequently in everyday life.

Finally, an appealing brand story can influence the purchase decision. A good brand story underlines the values behind your brand and gives the buyer a closer connection to the respective product. Most importantly, it can help you stand out strongly from competitors who don't offer A+ content. Sellers without a custom brand story are less able to build trust and customer loyalty than sellers who use one. It makes the buying experience more personal and authentic for the customer. Because the buyer is no longer "just" buying a product, they are buying your brand with your individual story behind it. That's why it's also important to build this content as authentically and credibly as possible.

 

On many channels, content marketing has been a natural communication strategy for years to reach the target group with valuable and relevant content and to accompany them on the entire customer journey. That's why you shouldn't neglect this on Amazon either and start to convey your own and personal content.