EFLY

CONTENT PORTFOLIO

CONTENT IS KING

Anyone who wants to impress on Amazon and stand out from the numerous competitors can no longer do without compelling content. Because this is the only way to effectively address the target group via the various forms of content:
From informative to entertaining to emotional, there is the right thing for every product. For holistic success, we offer individual content for our customers, from product photography and graphic work to videography, 3D rendering, lifestyle shoots and texting.

Romea Nass

Content director

The Content Team

Creative minds that understand Amazon

Amazon is all about delivering information on a silver platter. The average person reads 20% of text but looks at every image. We know how the typical Amazon shopper works and design content based on that.

 

Gallery images

The chocolate side of your product

Individual product images that directly entice the customer to choose your product. We achieve this with targeted design to the target group and years of experience of our team. Because the eye buys with you.

Video

  • Shots of the product in different perspectives, the application and the functions
  • Suitable cut and structure
  • Presentation suitable and coherent to the product
  • Implement the most important USPs
  • Optimization for conversions - emphasizing the features most important for the purchase decision
  • Highlighting the unique selling points
  • Key branding and adherence to the CI if available
  • Compliance with Amazon guidelines

3D

  • More possibilities than you can imagine
  • Replica of your product in 3D
  • 3D animation in conjunction with product videos
  • Industry-standard photorealistic rendering
  • Cost-effective visualization of products in a wide range of environments
  • Efficiently create multiple images/animations for products of the same type (e.g. replace labels)
  • Creation of photorealistic mockups

A+

Product information (only better)

With A+ content, product pages can be enhanced with additional graphic elements and extended texts can be customized according to your corporate identity. According to Amazon this feature has the potential to increase your sales by 3-10%. The addition of Images and text can help to achieve a higher conversion rate as well as reduce the ACoS and improve the ROI. In addition, the expanded information material reduced the return rate and improved reviews become. We create A+ content perfectly adapted to the customer, which differs from other stands out. For this purpose, all possible questions are answered directly and clearly for the customer.

Stores

The benefits of your new Amazon store:

  • for a strengthened Amazon branding strategy and brand affinity
  • increased visibility and traffic for your products
  • as a target page for internal traffic (self-service campaigns)
  • as a landing page for external traffic
  • Product launch channel
  • for cross selling and a higher shopping cart

SEO optimization

Organic search engine optimization (SEO) on Amazon

  • Whoever is on top, wins! - To achieve a high ranking next to the multitude of competitors on Amazon, it is essential to understand the Amazon algorithm. Through effective SEO measures, we increase the relevance for the significant search terms and ensure a better ranking of the products in the Amazon algorithm.
  • Through extensive keyword research as well as deep know-how about SEO on Amazon, we find the optimal titles, bullet points, product descriptions and backend keywords for your items.
  • Advertising is the multiplication of the listing. Clean optimization not only increases traffic and sales, but also the click-through rate and conversion rate. This in turn lowers advertising costs, which means that the measures pay for themselves enormously quickly.
  • Especially in automatic campaigns, good SEO ensures that the products are played out to the right target group and that there is less wastage.
  • SEO also increases the comprehensibility for your product and brings your basic sales arguments to the point. Thus, you prevent wrong purchase decisions from being made and thus reduce your return rate.