Relevance and performance
The relevance and performance of your products are crucial for your ranking.
For the former, product relevance under the targeted search terms is essential as a basis.
indispensable. Building relevance with black socks under the keyword "red socks" will be difficult.
will be difficult. In order to be convincing among the targets relevant to the product
different factors such as product images, product titles, bullet points, etc. must be taken into account,
product title, bullet points and product description must be actively influenced and adapted to the target
adapted to the target group. Performance, in turn, is made up of sales history,
conversion rate, click-through rate, price and many other factors.
This can be decisively optimized by a good listing. In addition to these elements
product reviews are of course also relevant. A better and more frequently rated
product is usually also ranked better.