NEWS

1. BIG PICTURE MEETING

Dear friends of eFly,

This month we had our big picture meeting. The whole team was there and we took the opportunity to present eFly's plans and strategies for the future. The main goal was to give everyone in the team a comprehensive overview of the status quo of eFly and an outlook on the company strategy and its development in the coming year 2023, so that the entire team can pull together to achieve it.

In the first event of the Big Picture series, the main focus was on the direction of the company. The most important component here is eFly's customers. Deeper insights into the structuring of the respective customer segments, made it possible to provide a better understanding of processes, structures and changes of eFly, as well as to derive a strategy for all departments. This strategy and orientation of eFly for the year 2023 was the focus of the evening. 

2. PODCAST STUDIO REDESIGN

In the last two weeks the team of our podcast has done a lot of work. Our podcast studio has been completely redesigned. New furniture, modern lighting and innovative technology make a visual difference and provide an even better atmosphere for the production.

In case you haven't noticed, we produce brand new weekly podcasts about e-commerce with a focus on Amazon. Moritz is visited by exciting external guests and our account managers to discuss current trends and developments.

If you want to take a look, you can listen to our podcast via Spotify or Apple Podcast. You can also check out the new studio on our YouTube channel. We look forward to your feedback and hope you enjoy listening!

3. AMAZON VISIT

Last month we experienced a special highlight at eFly! We had Ulrike Kluckert from Amazon Advertising as a guest. Ulrike brought us up to date on the Amazon Partner Program, a self-service portal for Amazon agencies and tool providers. Thereby we got insight into its numerous resources and certification possibilities.

We have been Amazon AD's partner since last year. As such, we are proud to now take the next step. Thanks to our successful collaboration, exciting joint projects await us, including exciting events and webinars. We are looking forward to working with the Amazon Partner Program and are very excited about what the future will bring.