CONTENT
Content is king" is the marketing industry's motto, and it's just as true in the Amazon world. Anyone who wants to impress on Amazon and stand out from the numerous competitors can no longer do without convincing content. Because only in this way
the target group can be effectively addressed via various forms of content.
Performance
A/B tests on Amazon - requirements, implementation and evaluation
- If you talk to colleagues in the online marketing consulting field these days, you will inevitably hear the term A/B testing. True to the motto "test, test, test", so-called "spilt tests" are attempted,
Shipping methods on Amazon
1. what are the shipping methods on Amazon? Almost 3 million sellers sell on Amazon marketplaces around the world. In Germany, over 240,000 sellers list their products. Each
Amazon's Choice Badge
Amazon's Choice: How to get the badge for your product. If you scroll through the search results on Amazon, you'll notice some products that have a badge next to their product image. In the case of the
Amazon account suspension: What to do?
If your Amazon account is suspended, you lose all selling rights. This means that as a seller you lose the right to sell your products on the marketplace.
Negative product targeting in automated campaigns
Negative product targeting Negative product targeting makes it possible to specify negative ASINs in automatic campaigns in order to refine the campaigns. Because by excluding unwanted targets and products.
Step by Step. Our strategy for successful content marketing
Content Marketing on Amazon The Eye Buys. Far too often, the effectiveness of content marketing on Amazon is underestimated and, consequently, little attention is paid to it. Not infrequently one sees
Significantly increase the CTR of sponsored brands campaigns with Creatives?
Significantly increase the CTR of sponsored brands campaigns with Creatives? We explain how! In the course of sponsored brands campaigns, self-service header images enable us to inform the customer directly at the beginning of the campaign.
Amazon Brand Story: Everything you need to know about the brand story on Amazon.
Amazon Brand Story: Everything you should know about the brand story on Amazon You want to bring your brand closer to potential customers and show what makes your brand unique? Then
5 mistakes with product images on Amazon that you should be aware of
Product images on Amazon For years, content marketing has been a natural communication strategy on many channels to reach target groups with valuable and relevant content and to support them on the customer journey.
Amazon Stores
Amazon Stores An Amazon Store offers every brand manufacturer the opportunity to present their products free of charge in their own brand store on Amazon. This is structured like a small online store and contains an overview
A+
A+ Content on Amazon What is Amazon A+ To provide merchants with the ability to further showcase their brand and products and visually deliver content, Amazon has launched the
Sales & Marketing
Amazon Marketplaces - Which marketplaces are there and how relevant are they?
This September, the 22nd Amazon marketplace worldwide was launched in Belgium. Which marketplaces exist so far, how relevant they are in national and international comparison, as well as further expansion opportunities are presented in this blog post.
Is Amazon Business worth it? / For whom is Amazon Business worth it?
What is Amazon Business?
Advantages for companies
Insights into the Swedish marketplace
The Swedish marketplace Amazon is always looking to expand its trading area by opening new marketplaces. From Poland and the Czech Republic to Turkey and Sweden - via a
Product targeting
Product targeting Internal data from Amazon shows that approx. 45 % of all sales on Amazon are made via product detail pages. This shows the enormous potential that product targeting holds for sellers.
DSP advertising on Amazon
DSP ADVERTISING ON AMAZON PPC advertising eventually reaches its limit and reaches fewer new customers than you would like. The very fact that it is based on the customers' search and purchase intention is
Amazon Advertising Features and Updates 2021 - A Summary
Features & Updates in Amazon Advertising 2021 A summary Where do you start, where do you stop? An eventful year is coming to an end and we dare to take a little look back!
Weekly News
Amazon Marketing News 39 - 9KW
1st Beta: Multiple images as slideshow in SB campaigns Currently there is a closed beta version for SB campaigns on the US marketplace. Instead of one lifestyle image as usual, several different images are displayed.
Amazon Marketing News 36 - 3KW
1. finally: "Buy with Prime" for D2C officially launches in the U.S. "Buy with Prime" is a beta existing Amazon service, through which merchants have the opportunity to sell their products through their
Amazon Marketing News 35 - 1KW
1st Second Buybox According to various reports, Amazon is planning to introduce a second Buy Box field (shopping cart field) this summer to avoid a multi-billion dollar fine. The European Commission initiated the process on 10.
Amazon Marketing News 34 - 51KW
1. last days of Christmas business This year's Christmas business is in its final stages. As of today (12/21), some items are still available until Christmas. Analogous to the last years products,
Amazon Marketing News 33 - 50KW
1. search query download performance available A few weeks ago we had reported that the view: search query performance is viewable in some accounts of our customers. In this report you can
Amazon Marketing News 32 - 49KW
1. better analysis of sponsored brand campaigns Since recently, sales of sponsored brand campaigns can be assigned to individual products/ASINs. Until now, it was only possible to see the sales of the campaign,
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