1. Free initial consultation and introduction to your Amazon
During your free initial consultation with us, we will discuss all the necessary information about your brand, your products and your previous experiences on the Amazon platform. The conversation forms the basis for all further steps in the creation, support and/or optimization of your Amazon PPC Advertising. It does not matter whether you already have experience with advertising on Amazon or not. The more information we get at the beginning about your company, the profitability of your products, your previous efforts and the market as well as the direct competition on Amazon, the faster your Amazon experts can get started.
2. Situation analysis as the basis for your PPC campaigns
Based on the information collected in the initial interview, a detailed situation analysis by your Amazon PPC agency will begin. During this process, we take a close look at your listings on Amazon. Your Amazon Seller Shop, your products and the Amazon ranking of your category will be analyzed. Of course, a detailed market and competition analysis of your industry is also carried out. In doing so, your competitors and the general market situation are examined. Thus we receive comprehensive information about the price structure, the Amazon keywords used and the saturation of the niche.
3. We find out with Amazon PPC Tools, what is searched
Afterwards we will conduct an Amazon keyword research. With the help of modern software we find exactly the Amazon keywords that are suitable for your products. Because without the right search terms, it is not possible to place successful SPA (Amazon Sponsored Product Ads, today Sponsored Products) and HSA (Headline Search Ads, today Sponsored Brands). We take a holistic approach, i.e. we find all relevant keywords and put them in the right context with your products. With sponsored products, very good Amazon rankings can be achieved within a short time for keywords that are already organically occupied by competitors. Furthermore, this lever can be used to increase both sales and profits very quickly.
4. The strategy development for your advertisement on Amazon
Without a target-oriented Amazon strategy, no success will be achieved in the long term. That is exactly why we develop an action plan for all further steps in Amazon Advertising and coordinate it with you before the work on the PPC campaigns begins. The strategy brings together all the findings from the situation analysis, the Amazon keyword analysis and economic key figures such as the ACoS (Advertising Cost of Sale). It represents all the points that we as Amazon PPC agency and you as an Amazon retailer jointly agree on. We believe in this approach because we stand for highest transparency and are sure that success can only be achieved together with our customers.
5. The Amazon PPC Agency starts working on its campaigns
There is a wide range of options and specifications that have to be considered. For example, the cost per click, the budget (per day, per week, per month, per product, etc.) as well as KPIs (Key Performance Indicators) defined in the strategy, such as ACoS, the conversion rate and many more. Furthermore, it must be decided whether to work with automatic or manual campaigns. After individual and close coordination with you, your sponsored products or sponsored brands will be created according to our proven success factors and your specifications.
6. Ongoing optimization of your Amazon PPC campaigns
The competition never sleeps, therefore a permanent Amazon account management is of high importance. That's why our PPC experts work on your campaigns and ads every day. Insights gained from well-running campaigns are transferred to other campaigns, while campaigns that run less well are always revised or switched off. In this way, we can ensure that your expenses and income are always within the agreed range and that you achieve an optimal result.
7. Maximum transparency through regular reporting
Our work should not be an inscrutable black box for you. Therefore, you will receive regular reporting of the results of your campaigns according to your wishes. Of course, we also closely coordinate with you which reports and KPIs are used in these reports. In this way, we want to contribute to transparency and provide you with an effective instrument for monitoring the success of your Amazon PPC agency.
