Amazon PPC is the discipline of Amazon marketing — Sponsored Products, Sponsored Brands, and Sponsored Display correctly managed determine visibility, revenue, and margin. A specialized Amazon PPC agency brings data-driven processes, dedicated senior consultants, and deep understanding of bid strategies, campaign structure, and attribution.
Amazon Ads optimization is significantly more complex than Google Ads: four ad formats (SP, SB, SBV, SD), 3 match types, portfolio bidding, retargeting, product targeting, category targeting, negative keywords, placement bidding, and continuous optimization of ACoS vs. TACoS vs. ROAS at ASIN level. Doing this on the side loses efficiency.
eFLY manages 40+ million euros in ad budget annually for over 150 brands. Our PPC team works with proprietary scripts, BI dashboards, and attribution models — not with the Amazon default interface.
Full-funnel Sponsored Ads plus DSP integration.
Campaign setup, match-type strategy, negative keywords, ASIN-level optimization.
Brand halo metrics, video ad creatives, store traffic optimization.
Retargeting campaigns, product targeting, off-Amazon prospecting.
Programmatic advertising via DSP incl. attribution through AMC.
Clear KPIs per campaign, monthly business reviews, no black box.
Automated budget allocation between campaigns for maximum ROAS.
ACoS (Advertising Cost of Sale) measures ad costs relative to ad revenue — a pure PPC metric. TACoS (Total ACoS) measures ad costs relative to TOTAL Amazon revenue (including organic sales). TACoS is the more meaningful metric for strategic growth because it captures the organic halo effect of PPC. At eFLY, we use TACoS as core KPI in weekly reviews.
Rule of thumb: 5-12% of targeted Amazon revenue for established brands, 15-25% for launches and aggressive scaling phases. We calculate concretely in the initial consultation based on your assortment, margin, and category competitive intensity.
Yes — we have a dedicated DSP team that operates programmatic advertising, retargeting, and attribution via AMC (Amazon Marketing Cloud). DSP typically becomes worthwhile at 30k€+ monthly PPC budget.
ACoS reductions we typically see in 2-4 weeks, revenue increases in 4-8 weeks. Larger strategic changes (restructuring of campaign architecture) need 8-12 weeks for full effect.
Free strategy call — we look at your setup, name the 3 most important levers, and you decide if we're the right fit.
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