An Amazon Vendor Agency manages brands that work with Amazon via the Vendor Central model — meaning Amazon is the customer (wholesale model), not the marketplace. This requires completely different expertise than Seller Central: negotiations with Amazon Vendor Managers, retail media management, reporting automation, chargeback management.
Vendor Central has completely different rules than Seller Central. You negotiate annual terms with Amazon (Vendor Manager team), must manage chargebacks and fees, control retail media budgets via the new Amazon Ads console, and cleanly track your POs (Purchase Orders). Mistakes cost cash — on both terms and fees.
eFLY manages Vendor accounts from mid-market manufacturers to enterprise conglomerates. Our Vendor team knows Amazon Vendor Manager language, has established playbooks for annual negotiations, and reporting dashboards that consolidate POs, chargebacks, retail media, and sales.
Enterprise-grade Vendor Central management.
Prepare annual negotiations with Amazon, strategically negotiate terms, enforce demand logic.
Sponsored Ads, DSP, AMC via Vendor Central — including attribution and Vendor-specific advertising metrics.
Systematic review and dispute of unjustified chargebacks — regularly 5-figure recoveries.
As Vendor, you have access to A+ Premium modules and Brand Store — we design and maintain them.
Consolidated reporting from Vendor Central, Retail Media, and AMC — as proprietary BI dashboard.
Purchase order analysis, availability tracking, order forecasts coordinated with Amazon.
In Vendor Central, you sell TO Amazon (wholesale) — Amazon then sells to customers. Prices, inventory, and sales strategy are with Amazon. In Seller Central, you sell directly to customers via the marketplace. Vendor is more stable, but you give up control. Seller is more volatile, but you retain all levers.
Vendor typically pays off for: established consumer goods brands with high sales volume, brands that also run classical wholesale offline, brands that don't want to build their own marketplace operations structure. Enterprise conglomerates often choose Vendor.
Yes — Vendor-to-Seller migration is an established offering at eFLY. We first analyze whether migration makes sense (margin, control, compliance), plan the transition (typically 3-6 months), and operationally accompany the switch including Brand Registry, PPC restructuring, and Amazon negotiations.
Retail Media encompasses Amazon's proprietary ad formats beyond Sponsored Ads: Sponsored TV, Interactive Video Ads, DSP Video, Prime Video Ads. Particularly important for Vendor because you steer your own Amazon revenue with it. We manage retail media budgets typically 6-figure/month for enterprise clients.
Free strategy call — we look at your setup, name the 3 most important levers, and you decide if we're the right fit.
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